How to Choose the Best Affiliate Program

How To Choose The Best Affiliate Programs To Promote

There are thousands of affiliate programs out there. Selecting the best affiliate program to promote is not an easy task. If you start promoting wrong affiliate programs, you can waste a lot of time, money and effort. Here are the factors that you need to consider in order to choose those affiliate programs that are right for you:

1. Demand

Is there a demand for this product? To put it simply, do a lot of people want this product? Do you know what type of people would be interested in it? Do you have a clear idea on how you will reach those people and get them to the website?

2. Conversion

Do you think the sales page of the product will convert many visitors into buyers? Does it make the product and the offer look enticing enough? Is the website user-friendly? Is it easy to place an order?

When you look at the sales page, trust your gut. If you don’t feel like you’d be sold on this product if you were a prospect, you are probably right.

3. Commission

Is the commission rate high enough? Digital products (such as e-books) usually offer huge commissions (50% and up). Physical products (the ones that need to be shipped to the customer) usually pay 10% or less. Compare the affiliate program to similar ones in the same industry to see if the commission rate is fair.

In addition to the commission rate, pay attention to the dollar amount that you’ll get per sale. For example, 10% commission on a $100 product is $10, while 50% commission on a $4 product is only $2.

If the product is too cheap, you’ll need to sell a huge number of units in order to make any significant money. It’s often easier to sell several expensive items than lots of cheap ones. Aim for something in the middle – not extremely expensive but not too cheap.

4. Quality

Do you believe in the product? Would you be proud to promote it?

No matter how "hot" and lucrative the product is, if you have any reservations about the product quality, its purpose or its industry, then don't promote it. Protect your online reputation. Doing something that does not sit well with you is destined to be doomed from the start.

5. Tracking

When promoting affiliate programs, keep track of all your efforts. Track the number of visitors you send to each affiliate program and the number of sales that you make. When you accumulate enough data to compare, dump those programs that are not profitable and focus all your efforts on the ones that make you money.

Pipe Dreams to Fruition

The difference between a pipe dream and a great idea is simply persistence. It is really remarkable how we can talk ourselves right out of things, we create self-doubt in our mind, and then we then translate this to negative self talk. The more we make decisive decisions and get started on a new path or one that we have desired, we begin to feel empowered, excited, or enthused about making the goal come to fruition.

Pay Per Click Advertising

PPC advertising stands for Pay per Click advertising. It is centered around paying the website publisher money each time someone clicks on the ads. Advertisers usually bid on keywords. Some keywords are more expensive for advertisers and hence more profitable for publishers when users click on them.

Some people build websites around high valued keywords in Google Adsense in order to make more money. What they have to realize is many of these keywords are high bid because there is low demand for clicks and because of the competitiveness of the industry. So you might get more money per click, but so few people click on them and/or visit these kind of websites, your overall profits will be less.

For example mesothelioma is a very high priced keyword in many PPC networks. If you build a website centered around mesothelioma you probably will have a hard time even getting a lot of traffic to your website because there will be so many websites out there trying to take advantage of this high bid keyword. To make matters worse there will be few people even looking at these types of websites in the first place, because not too many people are suffering or know anyone suffering from mesothelioma.